ABOUT 
What’s Our Story
“A Bespoke Branding Agency.”
Connecting Dots Guru is a one-of-a-kind, boutique, branding agency based in NYC. Filmmaker Sue Zarco Kramer is the founder and creative force behind the creative shingle. Our work is funneled through a filmmaker’s lens and screenwriter’s pen to brand companies and individuals through a very unique point-of-view. Our cinematic-storytelling approach using words, design, media and visuals is unparalled.
WHO WE ARE
Bespoke Brand Identity
“We are an image and message-making studio”
We are creative disruptors who do not follow the trends but instead are trend setters. We help create and manage brands with a fresh approach. We listen intently to our clients needs and in return, formulate a diverse, artistic, story-driven formula. All messaging, starts with a story, and we make sure that your story, like a screenplay, has compelling themes, visuals and messages. Our team consists of designers, writers, filmmakers & photographers who are all “gurus” in their fields. We are responsible brand activists: designing for all and firmly believe in giving back and paying it forward. We donate a portion of every project to different charities that propel a more inclusive world.
SERVICES
Guru Magic
“A full-service creative station”
Brand identity • Web Design • Brand Strategy • Brand Management • Storytelling • Copywriting • Brand Therapy • Online Shop Design • Logo Design • Name Branding • Social Media Marketing • Media Content • Directing • Photography • Videography • Package Design
Areas of focus are
Wellness • Inclusion & Diversity • Travel • Fashion • Arts • Entertainment • Education • Entrepreneurs • Female Empowerment • Start-Ups
BRANDING TOOLS
Storybooks
“A one-of-a-kind marketing invention.”
“All businesses need a tool to tell their story.”
We have created a new marketing invention! We created a branding tool that does not exist on the market. It is a bespoke, artistically-designed digital flip book that tells the story of your company ethos in an exquisite new format. We have found that many people find websites too daunting. Therefore, our “Storybook” is the perfect tool to show clients your company ethos in a smaller, time sensitive, ultra-chic manner. You can easily share your digital Storybook in an email, on your iPad, projected in a conference room, at a trade show or on your lobby display or kiosk. Your Storybook will give your clients a beautiful, highly stylized, well written, view of who you are, what your story is and what you do. All Storybooks are created specifically for YOU through our unique filmmaker’s lens and screenwriter’s pen.
FOUNDER
Sue Zarco Kramer
“Sue Zarco Kramer is an empowerment ambassador. Her vision is filled with gale force winds to make any company or project soar to it’s highest potential.”
Sue Zarco Kramer is a multi-hyphenate talent. As a proud Latina, Sue is an accomplished Filmmaker, Screenwriter, Serial Entrepreneur, & Creative Director who wears the title of Creative Disruptor proudly!
Sue attended UCLA Film School winning the coveted “Jim Morrison Award for Best Direction.” She has written extensively for almost every Hollywood studio under her Bella Films banner. In 2024, Kramer swept the film festival circuit with over 15 awards for her short film “Swipe NYC” which is currently being turned into a series starring Lisa Edelstein. Sue is in development on two features and three series including “Chapter Dos” with Jessica Alba’s Lady Metal Productions. Sue’s feature directorial debut feature “Gray Matters” produced by Alexander Payne, starring Heather Graham, Bridget Moynahan and Tom Cavanaugh is now streaming on Amazon and Peacock. Referred to as an “actor’s director” who speaks “artist” fluently, Kramer is known to discover and attract A-list talent. She has worked with everyone from Julia Roberts, Ellen Degeneres, Sissy Spacek, Alan Cumming, A$AP Ferg, Blake Lively, Billy Porter and more. Kramer continues to write and be a contributor to numerous magazines, podcasts and literary journals. She has directed and conceived critically acclaimed campaigns for numerous brands like Friskies and important causes including the 2021 “Be Dope Vote” and the star-studded YOUVOTEVIDEO for the Obama campaign both seen by millions. In 2018, Sue created the three-tiered “Erase Hate” campaign for The Matthew Shepard Foundation and The Tectonic Theater Project bringing awareness to LBGTQ hate crimes.
A design visionary; Sue has been called a “color guru” for she has predicted powerful, brand color trends over a year in advance. Sue has worked on the identity for over twenty brands in a short time–using her keen filmmaker’s eye and screenwriter’s pen to tell the most authentic brand stories. In March 2022, Sue was chosen to be one of 40 influential women for Outfront Media’s nationwide “HERSTORY” campaign celebrating diverse, badass, women making impactful, change in the world. In January 2025, Sue launched her newest brand; Divorcee Doula: a wellness platform designed to help divorcees find their footing post-divorce. Beside its wellness services, Divorcee Doula will soon be a reality show, a book, a podcast and a feature film.
FILM REELS